eZanga supplies the missing link between online and offline activity. Our call tracking service provides advertisers with a unique phone number for each campaign that forwards automatically to the advertiser's existing phone number (or one that they specify). This unique forwarding number allows us to record how the local business handles calls and enables the system to track individual call information, including the phone number of the person who made the call (if not blocked), as well as how many calls the overall campaign produced.
In a similar manner, we also track e-mail responses through a unique email address, and can track coupons printed from the advertiser's Web site. Taken together, eZanga gives clients a clear view of how each customer's online activity translates into offline purchasing.
